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Dec 19, 2019

Artificial intelligence is a technology that is exciting to some and frightening to others. So how should marketers react to this new and potentially revolutionary technology? According to Vijay Chittoor, Co-Founder and CEO of Blueshift, AI has the power to help marketers scale their decisions and increase their influence, if leveraged correctly.


In this interview, Vijay talks about the best ways for marketers to utilize AI, why they should take a customer-centric rather than a channel-centric approach, and much more.



Full Links, Quotes, & Notes: 



Blueshift Website:


3 Key Takeaways:

- Marketers should take a customer-centric rather than a channel-centric approach to marketing.

- AI enables marketers to take a customer-centric approach and to scale their decisions across channels and formats.

- The most common mistake marketers make when it comes to AI is not focusing enough on collecting great data and integrating all the datasets they have.



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