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Sep 30, 2019

We live in a world that is more connected than ever before. That means that more marketers are able to make a global impact, even if they aren't working in New York, Los Angeles, or San Francisco. On this episode of Marketing Trends, we host our first global CMO roundtable and hear from some of those marketers who are having a big impact even though they're located in a small country.

For this roundtable, we hosted three members of G-CMO, an organization that connects Israeli heads of marketing and growth. Those three people are Efrat Fenigson, Co-Founder of G-CMO, Matti Yahav, CMO of SodaStream, and Tamir Jerby, VP of Growth at Lemonade.

On this episode, they talk about the unique advantages and challenges of leading a global marketing team from a smaller market, the marketing environment of Israel in particular, their favorite campaigns, and much more.



Full links, notes, and quotes:

Learn more about G-CMO:

Efrat’s LinkedIn:

Matti’s LinkedIn:

Tamir’s LinkedIn:




3 Key Takeaways:

- Brands that start in smaller markets and want to go global need to have strong partnerships with very capable teams in local markets.

- Creating a community where members can share best practices and offer support is an invaluable resource and creates a lasting advantage for all those involved.

- Create such a strong brand identity that you would be willing to promote your competitors' attack ads because they say something about what your brand stands for.



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