Feb 21, 2020
Having the time of your life in beautiful, exotic locales doesn’t seem like a very hard thing to sell, does it? Well, it’s not quite as simple as it sounds, and few know that better than John Chernesky, the Senior Vice President of Sales & Trade Marketing at Princess Cruises & Cunard Line. On this episode of Marketing Trends, John takes us through why it’s so important to sell stories and appeal to people’s emotions when marketing. Plus he discusses some of the biggest wins and surprising trends he’s seen in his years in the cruise industry.
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