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Oct 31, 2019

As marketers, we strive to speak to consumers’ deepest desires and values. But how can we do that if we don’t even know what those values are? On today’s episode of Marketing Trends, we spoke to someone who is trying to discover and measure those values.

Amelia Dunlop is the Chief Experience Officer for Deloitte...


Oct 29, 2019

Taking on a larger and older competitor can be intimidating. They have more people, money, and resources to throw at you and try to knock you out. But that doesn’t mean it’s impossible. With the right strategy and execution, newer entrants can out-compete and eclipse their larger competitors.

On this episode of...


Oct 28, 2019

Marketers have many skills and insights that can be valuable to companies at every level of their organization, and not just within the marketing team. So how do marketers make the leap from being marketing leaders to becoming organizational leaders?

To find out, we spoke with Katie Bullard, President of DiscoverOrg....


Oct 25, 2019

Rewards programs can shape consumer behavior, increase customer loyalty, grow revenue, and improve customer satisfaction. But effectively implementing a successful rewards program is much easier said than done. To find out more about the best practices in this important field, we spoke with Leslie McNamara, Managing...


Oct 24, 2019

The right analyst report can make a product marketer’s career. So how can a marketer make sure that analyst relations is something that works in their favor? To find out, we brought in Andrew Lochart Senior Director of Product Marketing at Unisys. Andrew has helped numerous organizations grow exponentially with his...