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Jun 28, 2019

5 Key Takeaways:

The Marketing Trends team sat down with some CEOs at the SiriusDecisions B2B Marketing Summit 2019, and have compiled the highlights on this episode. Our top 5 takeaways from these conversations:
- The best content is that which you are uniquely positioned to create. "We challenge our brands to dig deep...

Jun 26, 2019

Harsh Jawharkar is currently Head of Enterprise Cloud, Platform, & Ecosystem Marketing at Atlassian. He also has experience in product and marketing at PayPal, Zendesk, and Slack, among other leading technology firms.

For full notes and show notes, click here:
Harsh’s Twitter:...

Jun 24, 2019

More data is being generated than ever before, and as data grows, so does the need to analyze and understand it quickly. To find out how marketers can better take advantage of real-time data, we brought in Jennifer Grant, CMO of Looker, a business intelligence platform that helps people explore, analyze, and share data...

Jun 20, 2019

Marketers have to master a variety of skill sets in order to excel. New platforms, tools, and technologies are constantly emerging. So how can they keep up? And how do marketing leaders ensure that their team collectively has the skill sets necessary to perform at a high level?

To find out, we talked to Yvonne Chen, VP...

Jun 18, 2019

"The reader who plucks a book from her shelf only once is as deprived as the listener who, after attending a single performance of a Beethoven symphony, never hears it again." - Author Anne Fadiman

In the past 6 months of the Marketing Trends podcast, over 50 interviews have been conducted and countless insights gleaned...