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Marketing Trends

Apr 26, 2019

Southwest Airlines is the largest airline in the United States and one of the largest eCommerce companies in the world. They are also one of the world's greatest marketing companies, with a clear brand message and very effective advertisements.

On this episode of Marketing Trends, we talked to Ryan Green, Senior Vice...


Apr 23, 2019

CMO is known as one of the most difficult job positions. It is typically associated with low levels of trust and short tenures. On this episode, Sara Varni, CMO of Twilio, joins us and opens up her CMO playbook.

Sarah shares how she has been able to have so much success in the CMO position. She also discusses what to do...


Apr 18, 2019

Jennifer Johnson is a category design expert. As the CMO of Tenable and a startup advisor at Play Bigger, Jennifer puts into practice the principles of category design every day.

In this interview, Jennifer discusses all things category design, from best practices and case studies to pitfalls and cautionary tales.

For...


Apr 16, 2019

Shannon Pruitt has helped forge partnerships between some of the greatest brands in the world and some of the best original programming. Shannon is the President of SMPI Marketing Group, and she previously served as the CMO of The Honest Company, President and CEO of The Story Lab, and VP of Integrated Solutions of...


Apr 11, 2019

Josh Golden is the president and publisher of Ad Age. He has also served in senior marketing positions with companies like Xerox and NBC Universal.

On this episode, Josh, Ian, and Lauren talk about keeping up with disruption, why marketing is more difficult than it has ever been, and Josh shares his experience working...