Preview Mode Links will not work in preview mode

Marketing Trends

Feb 28, 2019

How do you market a marketplace, a platform where you have both buyers and sellers? To find out, we spoke with Paul Ghio. Paul is the Vice President of Product at Creative Market, an online design marketplace. He formerly served as the VP of Marketing & Growth.

In addition to marketplace marketing, Paul discussed how...

Feb 25, 2019

This episode of Marketing Trends features an interview with Justin Shriber (Linkedin: /justinshriber | Twitter: @jshriber). Justin is the Vice President of Marketing for LinkedIn Sales and Marketing Solutions.

On this episode, Justin discusses how sales and marketing are starting to converge, and what that means for...

Feb 20, 2019

Today’s episode features an interview with Peter Schwartz. Peter is a futurist, and the Senior Vice President for planning at Salesforce. Peter is also the founder of the global business network, and the author multiple books, including The Art of the Long View.

On this episode, Peter discusses how technologies of the...

Feb 18, 2019

Peter Isaacson is the CMO of Demandbase and one of the originators of the ABM product category. He joined us to explain how to optimize ABM. He also gave tips for better storytelling and category creation.

Topics discussed: Marketing Leadership, Account Based Marketing, Category Creation, Storytelling, CMO Leadership,...

Feb 14, 2019

How can you turn your marketing department from a cost center to a revenue generator?

We brought in Nicole Kingsley Brunner, CMO of Manning and Napier, to help us find out. Nicole has transformed her firm’s marketing, and helped them grow from around $6 billion dollars of assets under management when she started...