Preview Mode Links will not work in preview mode

Marketing Trends

Nov 28, 2018

In this episode of Marketing Trends, we explore sales and marketing alignment. We brought in Sean Sheppard, a sales expert, to help explain how organizations can better align the two.

Sean is the founding partner of GrowthX and Co-Founder of GrowthX Academy. He is a serial entrepreneur who has successfully grown dozens...


Nov 26, 2018

On this episode, Ian introduces his new co-host, Lauren Vaccarello. Lauren is a digital marketer who has held senior marketing roles with tech companies like Salesforce, AdRoll, and Box. She also co-authored two influential books on marketing: “The Retargeting Playbook” and “Complete B2B Online Marketing.”

Ian...


Nov 15, 2018

In this episode of Marketing Trends, Ian talks with Shannon Duffy, an SVP of Marketing at Salesforce. 

Shannon talks about how to build a marketing team from the ground up, how to take complex things and make them simple, and how "Melrose Place" inspired her to get into marketing.

1:25 - Shannon’s background...


Nov 15, 2018

In this episode of Marketing Trends, Ian talks with Menaka Shroff, Global Head of Marketing of Devices and Mobility at Google. Menaka has also worked in marketing roles for Box and Yahoo.

We cover how she manages to find great companies to work for right before they take off, how to use analytics to drive better...


Nov 15, 2018

On this episode of Marketing Trends, Ian and Chad talk with Mark Viden, VP of Marketing for Dignity Health. Dignity Health is a large healthcare company based in California that does more than $10 billion in revenue and employs more than 60,000 people.

Mark shares the early impact of reading David Ogilvy, how he deals...